/* web.css — Planomark marketing site · 3 identity directions, light mode */

/* ───────── direction tokens ───────── */
:root{
  --maxw:1180px;
  --r:14px; --r-sm:10px; --r-lg:22px;
  --ease:cubic-bezier(.4,0,.2,1);
}
/* A · Blueprint — technical navy */
[data-dir="blueprint"]{
  --bg:#FFFFFF; --alt:#F2F6FD; --panel:#FFFFFF; --ink:#0B1220; --muted:#46587A; --faint:#7E8BA6;
  --accent:#1E3A8A; --accent-2:#2563EB; --accent-soft:#E7EDFB; --on-accent:#fff;
  --border:#DCE6F7; --border-strong:#BED0F0;
  --display:'Space Grotesk',sans-serif; --display-w:700; --h-spacing:-.02em;
  --hero-grid:1;
  --footer-bg:#0B1220; --footer-ink:#C7D3EC; --footer-faint:#6F7E9E;
}
/* B · Editorial — warm paper, serif */
[data-dir="editorial"]{
  --bg:#F8F6F1; --alt:#FFFFFF; --panel:#FFFFFF; --ink:#1A1613; --muted:#6B6157; --faint:#9A8F82;
  --accent:#B0552F; --accent-2:#C25E33; --accent-soft:#F3E7DF; --on-accent:#fff;
  --border:#E7E0D4; --border-strong:#D9CFBE;
  --display:'Newsreader',serif; --display-w:500; --h-spacing:-.01em;
  --hero-grid:0;
  --footer-bg:#211B16; --footer-ink:#D8CEC0; --footer-faint:#897E6F;
}
/* C · Studio — crisp modern, cobalt + dark contrast blocks */
[data-dir="studio"]{
  --bg:#FFFFFF; --alt:#F5F6F8; --panel:#FFFFFF; --ink:#0E0F13; --muted:#565C68; --faint:#878D99;
  --accent:#2563EB; --accent-2:#1D4ED8; --accent-soft:#E8EFFE; --on-accent:#fff;
  --border:#E6E8EC; --border-strong:#D4D8DF;
  --display:'Bricolage Grotesque',sans-serif; --display-w:700; --h-spacing:-.03em;
  --hero-grid:0;
  --footer-bg:#0E0F13; --footer-ink:#C7CBD2; --footer-faint:#6B7280;
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{margin:0;background:var(--bg);color:var(--ink);font-family:'Inter',system-ui,sans-serif;
  font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;transition:background .3s,color .3s;}
h1,h2,h3,h4{font-family:var(--display);font-weight:var(--display-w);letter-spacing:var(--h-spacing);line-height:1.08;margin:0;}
p{margin:0;}
a{color:inherit;text-decoration:none;}
img{max-width:100%;display:block;}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px;}
.sec{padding:104px 0;}
.alt{background:var(--alt);}
[data-dir="blueprint"] .alt{background-image:linear-gradient(var(--alt),var(--alt)),repeating-linear-gradient(0deg,#dbe6fa 0 1px,transparent 1px 28px),repeating-linear-gradient(90deg,#dbe6fa 0 1px,transparent 1px 28px);background-blend-mode:normal;}

/* ───────── nav ───────── */
.nav{position:sticky;top:0;z-index:50;background:var(--bg);background:color-mix(in srgb,var(--bg) 86%,transparent);backdrop-filter:blur(12px);border-bottom:1px solid var(--border);}
.nav-in{display:flex;align-items:center;gap:24px;height:70px;}
.brand{display:flex;align-items:center;gap:11px;font-family:var(--display);font-weight:var(--display-w);font-size:21px;letter-spacing:-.02em;}
.brand .logo{width:32px;height:32px;border-radius:9px;background:var(--accent);display:flex;align-items:center;justify-content:center;}
.brand .logo svg{width:21px;height:21px;}
.nav-links{display:flex;gap:30px;margin-left:14px;}
.nav-links a{font-size:15px;font-weight:500;color:var(--muted);transition:color .15s;}
.nav-links a:hover{color:var(--ink);}
.nav-right{margin-left:auto;display:flex;align-items:center;gap:14px;}
.langtog{display:flex;border:1px solid var(--border);border-radius:9px;overflow:hidden;}
.langtog button,.langtog a{border:none;background:none;cursor:pointer;font-family:'Inter';font-weight:600;font-size:13px;color:var(--muted);padding:7px 11px;text-decoration:none;}
.langtog button.on,.langtog a.on{background:var(--accent);color:var(--on-accent);}

/* identity switcher (meta control) */
.dirsw{position:fixed;right:18px;bottom:18px;z-index:80;display:flex;align-items:center;gap:7px;
  background:var(--panel);border:1px solid var(--border-strong);border-radius:999px;padding:6px 8px 6px 14px;
  box-shadow:0 10px 30px -10px rgba(11,18,40,.3);}
.dirsw .lbl{font-size:11px;font-weight:700;letter-spacing:.5px;text-transform:uppercase;color:var(--faint);}
.dirsw button{border:none;background:none;cursor:pointer;font-family:'Inter';font-weight:600;font-size:12.5px;color:var(--muted);padding:7px 12px;border-radius:999px;}
.dirsw button.on{background:var(--ink);color:var(--bg);}

/* ───────── buttons ───────── */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;font-family:'Inter';font-weight:600;font-size:16px;
  padding:15px 26px;border-radius:12px;border:1px solid transparent;cursor:pointer;transition:.15s var(--ease);}
.btn-pri{background:var(--accent);color:var(--on-accent);}
.btn-pri:hover{background:var(--accent-2);transform:translateY(-1px);}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--border-strong);}
.btn-ghost:hover{border-color:var(--ink);}
.btn svg{width:19px;height:19px;}

/* store badges */
.badges{display:flex;gap:13px;flex-wrap:wrap;}
.badge{display:inline-flex;align-items:center;gap:11px;background:var(--ink);color:var(--bg);
  padding:11px 18px;border-radius:13px;transition:.15s var(--ease);}
.badge:hover{transform:translateY(-2px);}
.badge svg{width:24px;height:24px;}
.badge .t{display:flex;flex-direction:column;line-height:1.15;}
.badge .t small{font-size:10.5px;opacity:.8;font-weight:500;}
.badge .t b{font-size:16px;font-weight:600;font-family:var(--display);letter-spacing:-.01em;}

/* ───────── hero ───────── */
.hero{position:relative;overflow:hidden;padding:72px 0 90px;}
.hero-grid-bg{position:absolute;inset:0;opacity:calc(var(--hero-grid)*1);pointer-events:none;
  background:repeating-linear-gradient(0deg,#e3ecfb 0 1px,transparent 1px 30px),repeating-linear-gradient(90deg,#e3ecfb 0 1px,transparent 1px 30px);
  -webkit-mask-image:radial-gradient(120% 90% at 70% 10%,#000,transparent 70%);mask-image:radial-gradient(120% 90% at 70% 10%,#000,transparent 70%);}
.hero-in{position:relative;display:grid;grid-template-columns:1.05fr .95fr;gap:54px;align-items:center;}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;
  color:var(--accent);background:var(--accent-soft);padding:7px 14px;border-radius:999px;margin-bottom:22px;}
.hero h1{font-size:clamp(38px,5vw,62px);margin-bottom:22px;}
.hero h1 em{font-style:normal;color:var(--accent);}
[data-dir="editorial"] .hero h1 em{font-style:italic;}
.hero .lead{font-size:20px;color:var(--muted);max-width:30ch;margin-bottom:32px;}
.hero-cta{display:flex;flex-direction:column;gap:18px;}
.hero-note{font-size:13.5px;color:var(--faint);}

/* phone mock */
.phone{position:relative;width:300px;margin:0 auto;aspect-ratio:300/620;background:#0B1220;border-radius:42px;
  padding:9px;box-shadow:0 40px 80px -30px rgba(11,18,40,.5),0 0 0 1px rgba(11,18,40,.06);}
.phone .scr{position:relative;width:100%;height:100%;border-radius:34px;overflow:hidden;background:#F8FAFC;display:flex;flex-direction:column;}
.phone .nt{position:absolute;top:0;left:50%;transform:translateX(-50%);width:96px;height:24px;background:#0B1220;border-radius:0 0 14px 14px;z-index:5;}
.ph-top{height:42px;display:flex;align-items:flex-end;justify-content:space-between;padding:0 20px 6px;font-size:12px;font-weight:700;color:#0B1220;}
.ph-bar{padding:6px 16px 8px;}
.ph-bar .ttl{font-size:19px;font-weight:800;font-family:'Space Grotesk',sans-serif;letter-spacing:-.02em;color:#0B1220;}
.ph-search{margin:0 16px 12px;background:#fff;border:1px solid #E2E8F0;border-radius:8px;padding:9px 12px;font-size:12px;color:#94A3B8;}
.ph-card{margin:0 16px 10px;background:#fff;border:1px solid #E8ECF2;border-radius:8px;padding:12px;display:flex;gap:11px;align-items:flex-start;}
.ph-tile{width:38px;height:38px;border-radius:9px;background:#E7EDFB;display:flex;align-items:center;justify-content:center;flex:0 0 auto;}
.ph-tile svg{width:19px;height:19px;color:#1E3A8A;}
.ph-card .nm{font-size:13.5px;font-weight:700;color:#0B1220;letter-spacing:-.01em;}
.ph-card .mt{font-size:11px;color:#64748B;margin-top:2px;}
.ph-card .pg{font-size:10.5px;color:#64748B;margin-top:6px;display:flex;align-items:center;gap:4px;}
.ph-fab{position:absolute;right:16px;bottom:18px;width:46px;height:46px;border-radius:50%;background:#2563EB;display:flex;align-items:center;justify-content:center;box-shadow:0 8px 18px -4px rgba(37,99,235,.5);}
.ph-fab svg{width:22px;height:22px;color:#fff;}
.float-card{position:absolute;background:var(--panel);border:1px solid var(--border);border-radius:13px;box-shadow:0 18px 40px -16px rgba(11,18,40,.3);padding:13px 15px;display:flex;align-items:center;gap:11px;}
.float-card .ic{width:34px;height:34px;border-radius:9px;background:var(--accent-soft);display:flex;align-items:center;justify-content:center;flex:0 0 auto;}
.float-card .ic svg{width:18px;height:18px;color:var(--accent);}
.float-card .tx b{font-size:13px;font-weight:700;display:block;}
.float-card .tx span{font-size:11.5px;color:var(--muted);}
.float-1{top:18%;left:-34px;}
.float-2{bottom:14%;right:-26px;}

/* ───────── section heads ───────── */
.head{max-width:660px;margin:0 auto 58px;text-align:center;}
.head .kick{font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--accent);margin-bottom:14px;}
.head h2{font-size:clamp(30px,3.6vw,44px);margin-bottom:16px;}
.head p{font-size:18px;color:var(--muted);}
.head.left{margin-left:0;text-align:left;}

/* ───────── steps ───────── */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;}
.step{position:relative;}
.step .n{font-family:var(--display);font-weight:var(--display-w);font-size:15px;width:38px;height:38px;border-radius:10px;
  background:var(--accent-soft);color:var(--accent);display:flex;align-items:center;justify-content:center;margin-bottom:18px;}
.step h3{font-size:19px;margin-bottom:8px;}
.step p{font-size:15px;color:var(--muted);}
.step:not(:last-child)::after{content:'';position:absolute;top:19px;left:48px;right:-12px;height:1px;background:var(--border-strong);}

/* ───────── features ───────── */
.feat-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;}
.feat{background:var(--panel);border:1px solid var(--border);border-radius:var(--r);padding:28px;transition:.18s var(--ease);}
.feat:hover{border-color:var(--border-strong);transform:translateY(-3px);box-shadow:0 18px 40px -22px rgba(11,18,40,.28);}
.feat .ic{width:46px;height:46px;border-radius:12px;background:var(--accent-soft);display:flex;align-items:center;justify-content:center;margin-bottom:18px;}
.feat .ic svg{width:23px;height:23px;color:var(--accent);}
.feat h3{font-size:19px;margin-bottom:9px;}
.feat p{font-size:15px;color:var(--muted);}

/* ───────── audience ───────── */
.aud-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;}
.aud{text-align:center;padding:26px 14px;border:1px solid var(--border);border-radius:var(--r);background:var(--panel);}
.aud .ic{width:44px;height:44px;margin:0 auto 14px;border-radius:12px;background:var(--accent-soft);display:flex;align-items:center;justify-content:center;}
.aud .ic svg{width:22px;height:22px;color:var(--accent);}
.aud b{font-size:15px;font-weight:600;display:block;}

/* ───────── pricing ───────── */
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;max-width:980px;margin:0 auto;align-items:stretch;}
.plan{background:var(--panel);border:1px solid var(--border);border-radius:var(--r-lg);padding:34px 30px;display:flex;flex-direction:column;}
.plan.feat-plan{border-color:var(--accent);box-shadow:0 24px 50px -24px rgba(30,58,138,.35);box-shadow:0 24px 50px -24px color-mix(in srgb,var(--accent) 50%,transparent);position:relative;}
.plan .tag{position:absolute;top:-13px;left:30px;background:var(--accent);color:var(--on-accent);font-size:12px;font-weight:700;padding:5px 13px;border-radius:999px;}
.plan h3{font-size:21px;margin-bottom:6px;}
.plan .desc{font-size:14px;color:var(--muted);margin-bottom:20px;min-height:42px;}
.plan .price{font-family:var(--display);font-weight:var(--display-w);font-size:42px;letter-spacing:-.02em;line-height:1;}
.plan .price small{font-size:15px;font-weight:500;color:var(--muted);font-family:'Inter';letter-spacing:0;}
.plan .price-sub{font-size:13px;color:var(--faint);margin-top:8px;margin-bottom:24px;}
.plan ul{list-style:none;margin:0 0 28px;padding:0;display:flex;flex-direction:column;gap:12px;}
.plan li{display:flex;align-items:flex-start;gap:10px;font-size:14.5px;}
.plan li svg{width:18px;height:18px;color:var(--accent);flex:0 0 auto;margin-top:2px;}
.plan .btn{width:100%;margin-top:auto;}

/* ───────── testimonials ───────── */
.tg{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;}
.quote{background:var(--panel);border:1px solid var(--border);border-radius:var(--r);padding:28px;}
.quote .stars{display:flex;gap:3px;margin-bottom:14px;color:var(--accent);}
.quote .stars svg{width:16px;height:16px;}
.quote p{font-size:16px;margin-bottom:18px;line-height:1.55;}
.quote .who{display:flex;align-items:center;gap:11px;}
.quote .av{width:38px;height:38px;border-radius:50%;background:var(--accent-soft);color:var(--accent);display:flex;align-items:center;justify-content:center;font-weight:700;font-size:14px;}
.quote .who b{font-size:14px;display:block;}
.quote .who span{font-size:12.5px;color:var(--muted);}

/* ───────── faq ───────── */
.faq{max-width:760px;margin:0 auto;}
.qa{border-bottom:1px solid var(--border);}
.qa summary{list-style:none;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:16px;
  padding:22px 0;font-family:var(--display);font-weight:var(--display-w);font-size:18px;}
.qa summary::-webkit-details-marker{display:none;}
.qa .pl{width:22px;height:22px;flex:0 0 auto;position:relative;transition:.2s;}
.qa .pl::before,.qa .pl::after{content:'';position:absolute;background:var(--accent);border-radius:2px;}
.qa .pl::before{top:10px;left:2px;right:2px;height:2px;}
.qa .pl::after{left:10px;top:2px;bottom:2px;width:2px;transition:.2s;}
.qa[open] .pl::after{transform:scaleY(0);}
.qa .ans{padding:0 0 22px;font-size:16px;color:var(--muted);max-width:64ch;}

/* ───────── final CTA ───────── */
.cta{position:relative;overflow:hidden;border-radius:28px;background:var(--accent);color:var(--on-accent);padding:64px 48px;text-align:center;}
.cta h2{font-size:clamp(30px,3.6vw,46px);margin-bottom:16px;color:var(--on-accent);}
.cta p{font-size:19px;opacity:.9;max-width:46ch;margin:0 auto 30px;}
.cta .badges{justify-content:center;}
.cta .badge{background:var(--on-accent);color:var(--accent);}
.cta-grid{position:absolute;inset:0;opacity:.12;background:repeating-linear-gradient(0deg,#fff 0 1px,transparent 1px 32px),repeating-linear-gradient(90deg,#fff 0 1px,transparent 1px 32px);}

/* ───────── footer ───────── */
.footer{background:var(--footer-bg);color:var(--footer-ink);padding:64px 0 36px;margin-top:0;}
.footer-top{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:32px;padding-bottom:42px;border-bottom:1px solid rgba(199,211,236,.18);border-bottom:1px solid color-mix(in srgb,var(--footer-ink) 18%,transparent);}
.footer .brand{color:var(--bg);margin-bottom:14px;}
.footer-blurb{font-size:14px;color:var(--footer-faint);max-width:30ch;}
.footer h4{font-family:'Inter';font-size:13px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--footer-faint);margin-bottom:16px;}
.footer ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:11px;}
.footer ul a{font-size:14.5px;color:var(--footer-ink);opacity:.85;}
.footer ul a:hover{opacity:1;}
.footer-bot{display:flex;justify-content:space-between;align-items:center;padding-top:26px;font-size:13px;color:var(--footer-faint);flex-wrap:wrap;gap:12px;}

/* reveal on scroll */
.rv{opacity:0;transform:translateY(22px);transition:opacity .7s var(--ease),transform .7s var(--ease);}
.rv.in{opacity:1;transform:none;}

/* ───────── internal / legal pages ───────── */
.page-hero{padding:64px 0 40px;border-bottom:1px solid var(--border);background:var(--alt);}
.page-hero .back{display:inline-flex;align-items:center;gap:7px;font-size:14px;font-weight:600;color:var(--accent);margin-bottom:20px;}
.page-hero .back svg{width:16px;height:16px;}
.page-hero h1{font-size:clamp(32px,4vw,48px);margin-bottom:12px;}
.page-hero .updated{font-size:14px;color:var(--faint);}
.legal{max-width:760px;margin:0 auto;padding:64px 0 96px;}
.legal .placeholder{background:var(--accent-soft);border:1px dashed var(--accent);border-radius:var(--r);padding:18px 20px;color:var(--accent);font-size:14.5px;margin-bottom:32px;}
.legal h2{font-size:24px;margin:40px 0 14px;}
.legal h2:first-child{margin-top:0;}
.legal h3{font-size:18px;margin:26px 0 10px;}
.legal p{font-size:16.5px;color:var(--ink);margin-bottom:16px;line-height:1.7;}
.legal ul{margin:0 0 18px;padding-left:22px;color:var(--ink);}
.legal li{font-size:16.5px;margin-bottom:9px;line-height:1.6;}
.legal a{color:var(--accent);font-weight:600;text-decoration:underline;text-underline-offset:2px;}
.legal .muted{color:var(--muted);}

/* ───────── billing toggle ───────── */
.billing{display:inline-flex;border:1px solid var(--border-strong);border-radius:10px;overflow:hidden;margin:0 auto;}
.billing button{border:none;background:none;cursor:pointer;font-family:'Inter';font-weight:600;font-size:14px;color:var(--muted);padding:10px 22px;transition:.15s;}
.billing button.on{background:var(--accent);color:var(--on-accent);}
.billing .save{font-size:11px;font-weight:700;background:var(--accent-soft);color:var(--accent);padding:2px 6px;border-radius:4px;margin-left:6px;}
.billing button.on .save{background:rgba(255,255,255,.2);color:#fff;}

/* ───────── comparison table ───────── */
.cmp-wrap{margin-top:44px;overflow-x:auto;}
.cmp{min-width:560px;}
.cmp table{width:100%;border-collapse:collapse;}
.cmp th,.cmp td{padding:13px 16px;text-align:left;border-bottom:1px solid var(--border);font-size:14.5px;}
.cmp th{font-family:var(--display);font-weight:var(--display-w);font-size:15px;background:var(--alt);}
.cmp th:first-child,.cmp td:first-child{width:38%;}
.cmp td.col-pro,.cmp th.col-pro{background:var(--accent-soft);}
.cmp .ph-price{display:block;font-family:'Inter';font-weight:500;font-size:12px;color:var(--muted);margin-top:4px;}
.cmp .ph-tag{display:block;font-size:10px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--accent);margin-bottom:2px;}
.cmp .grp td{font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--faint);background:var(--alt);padding:10px 16px;}
.cmp .v-num{font-weight:600;color:var(--ink);}
.cmp .dash{display:inline-block;width:16px;height:2px;background:var(--border-strong);border-radius:1px;vertical-align:middle;}
.cmp .ck{width:17px;height:17px;color:var(--accent);vertical-align:middle;}
.cmp-foot{display:grid;grid-template-columns:38% 1fr 1fr 1fr;gap:16px;margin-top:22px;align-items:center;}
.pro-cell{background:var(--accent-soft);border-radius:var(--r);padding:4px;}

/* ───────── value strip ───────── */
.vstrip{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;max-width:860px;margin:0 auto;}
.v{display:flex;gap:18px;align-items:flex-start;}
.v .ic{width:44px;height:44px;border-radius:12px;background:var(--accent-soft);display:flex;align-items:center;justify-content:center;flex:0 0 auto;}
.v .ic svg{width:22px;height:22px;color:var(--accent);}
.v h3{font-size:18px;margin-bottom:6px;}
.v p{font-size:15px;color:var(--muted);}

/* ───────── responsive ───────── */
@media (max-width:980px){
  .hero-in{grid-template-columns:1fr;gap:40px;}
  .hero .lead{max-width:none;}
  .phone{width:270px;}
  .steps{grid-template-columns:repeat(2,1fr);row-gap:36px;}
  .step::after{display:none;}
  .feat-grid,.tg,.price-grid{grid-template-columns:1fr 1fr;}
  .aud-grid{grid-template-columns:repeat(3,1fr);}
  .footer-top{grid-template-columns:1fr 1fr;}
  .cmp-foot{grid-template-columns:1fr 1fr 1fr;}
  .vstrip{grid-template-columns:1fr;}
}
@media (max-width:640px){
  .sec{padding:72px 0;}
  .nav-links{display:none;}
  .feat-grid,.tg,.price-grid,.aud-grid{grid-template-columns:1fr;}
  .price-grid .plan.feat-plan{order:-1;}
  .footer-top{grid-template-columns:1fr;}
  .dirsw .lbl{display:none;}
  .cta{padding:48px 24px;}
  .cmp-foot{grid-template-columns:1fr;}
  .cmp-foot > div:first-child{display:none;}
}